After much tinkering for my first niche, I have one site which is ranked quite well with google and is getting decent traffic. By decent I mean 20-3o/day with no advertising. Up till about three weeks ago, my rate for this site was in the high 80’s to 90%. I considered this very poor for an affiliate marketing site, and I knew I could do better.
First thing I did was improve the content offering. Or rather I restructured the content to make it more easily navigated. This small step improved my bounce rate down to about 75%. Still not great. I was seeing about 10-20% click through the affiliate links, and conversion was spotty at best.
Sunday morning 8/2, I launced a new home page. I dropped the generic A store, and actually built up some nice content for the home page. I had been working on this for about a week, and I finally launched.
Sunday’s bounce rate dropped to 38%. That was about a 50% drop the first day. Even better, I scored approximately 90% click through on my affiliate links, and one order was generated. Not great on the orders, but not bad considering all last month I had only 7 click through, and 0 purchases. So I was finally doing something right.
This was confirmed Monday when I scored a bounce rate of 59%. This was only a drop of about 20% from previous, but still the right direction. I also saw a 60% click through to my affiliate, and sold 5 products. My best day so far.
I finally seem to be understanding the smallest parts of affiliate marketing. I am just about finished with my first niche, and will begin building my second soon. I am laying plans for my third, and my fourth is looking to be an actual ecommerce site. Number four domain is purchased and will soon start sourcing from China to import.
It is amazing how a little success motivates you.
Tags: Affiliate Marketing
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